Art
Illustration
Print
i.
The project.
Art and poster design chosen as a finalist in the competition for the traditional alcoholic drink Fernet Branca.
project
development
The idea was to link art, music and the most important use of this ancient beverage and its way of consuming it. Going to the roots where the drink was revalued towards the end of the 90s and the image of the most important artist of popular music in Argentina emerges, Carlos "La Mona" Jiménez.
"Cuarteto" music, Fernet with Coca and the exact moment when the popular conquers the palate of the big city, turning everything a little more snobby and kitch.
