Visual identity and logo design proposal for a boutique hotel based in Buenos Aires, Argentina.
The visual identity redesign proposal started from the interest to present a cooler, less masculine and more elegant climate.
Starting from the textures of the hotel furniture, the symmetrical was found as a starting point to rethink new patterns that would serve to open the visual identity system. The symmetry also allowed the design of a new logo, resignifying the most elegant letter of the word ("Q") and playing around it with the rest of the letters like a mirror.
duque hotel boutique