YO SE QUE HAY G3NTE
QUE RECHAZA LA VERDAD
./

client

Personal (Fernet Branca Contest)

[

awards

Finalist

city

Buenos Aires (Argentina)

year

2018

tasks

— Concept
— Illustration
— Typeface

[

the project

The idea was to link art, music and the most important use of this ancient beverage and its way of consuming it. Going to the roots where the drink was revalued towards the end of the 90s and the image of the most important artist of popular music in Argentina emerges, Carlos "La Mona" Jiménez.

"Cuarteto" music, Fernet with Coca and the exact moment when the popular conquers the palate of the big city, turning everything a little more snobby and kitch.

@ REL@TED.

[

PROJECTS

Let´s do it
— together

WoRkshOPS

Let´s learn 
— together

interNSHIPS

Become handsome 
& and make your first mistakes here

MEntORSHIPS

An Ad-Hoc program to grow
your career

NI BUENO.
NI MALO.
NI FEO.

GUAPO./

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— Hecho
en Argentina./