Personal (Fernet Branca Contest)
Buenos Aires (Argentina)
The idea was to link art, music and the most important use of this ancient beverage and its way of consuming it. Going to the roots where the drink was revalued towards the end of the 90s and the image of the most important artist of popular music in Argentina emerges, Carlos "La Mona" Jiménez.
"Cuarteto" music, Fernet with Coca and the exact moment when the popular conquers the palate of the big city, turning everything a little more snobby and kitch.
LET'S DO IT
LET'S LEARN TOGETHER
IN DESIGN & CREATIVITY CLASSES.
AND MAKE YOUR FIRST MISTAKES HERE.
AN AD—HOC PROGRAM
TO GROW YOUR CAREER.
— Hecho en Argentina./