Buenos Aires (Argentina)
— Graphic Design
The client's brief called for a subtle, non-radical redesign of its previous identity.
The design process led to an analysis of the brand and its different elements. The conclusion was to explore a redesign that, from the typographical point of view, makes the brand more solid and smooth.
At the same time, the idea of resignifying one of the signs of the logo to become a symbol of the brand.
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— Hecho en Argentina./